The account spend is estimated at $800 million worldwide.
Watch the ad film conceptualised by HS Ad India here
Account will be handled by the Arena brand in 60 countries including India
WATCH this ad created by SuperHeroes Amsterdam to give yourself the right fillip this Monday morning
As Asia competes with the developed markets, the Economist Intelligence Unit assesses the state of Asian Brands and highlights possible routes to success, based on learnings from more mature brands. Campaign India’s Jagadeesh Krishnamurthy distils the EIU study in a simple double-spread for our readers
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