Watch the campaign conceptualised by Lowe Lintas here
The Emami Group has a new set of brand ambassadors. The personal and healthcare consumer products major has appointed Mahendra Singh Dhoni and Preity Zinta as its new brand ambassadors. Dhoni and Zinta, arch rivals on the Indian Premier League will be the new faces of Emami’s edible oil brand. Both will appear in a soon to be launched TVC directed by Prahlad Kakkar.The TVC aims to re-enact their fighting spirit on the cricket field and ends in a happy denoucement with both Dhoni and Zinta turning friends. (More details on the TVC to follow.)
Dishtv has come up with a new TV commercial to support its multimedia campaign for its new brand positioning 'Ghar Aayi Zindagi'.The DTH operator from the Essel Group says that the new campaign positions Dishtv as "a force that unites families together, a catalyst that brings happiness into homes."The TVC has been executed by Dishtv's creative agency McCann Worldgroup TAG.
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