jaideep shergill

Aug 31, 2020

Will Big Bazaar's new ownership mean big brand success?

Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.

Aug 19, 2019

Sunil Gautam and Jaideep Shergill become independent advisors for Moe’s Art

To avoid a conflict of interest with their existing businesses, both Gautam and Shergill will counsel on a macro-level while client-related operations will be independently managed

Aug 05, 2019

Opinion: Making employer branding a daily focus

Why PR should own the employer branding opportunity

Aug 02, 2016

Live Issue: Can int’l brands compete in Patanjali’s ayurveda arena?

Industry practitioners say pricing is not a factor when it comes to health conscious consumer choices

May 04, 2015

Should ad value equivalent be the measure of PR's value?

A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’