Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.
To avoid a conflict of interest with their existing businesses, both Gautam and Shergill will counsel on a macro-level while client-related operations will be independently managed
Why PR should own the employer branding opportunity
Industry practitioners say pricing is not a factor when it comes to health conscious consumer choices
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
The duo talk about their new venture
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