With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.
To avoid a conflict of interest with their existing businesses, both Gautam and Shergill will counsel on a macro-level while client-related operations will be independently managed
Why PR should own the employer branding opportunity
Industry practitioners say pricing is not a factor when it comes to health conscious consumer choices
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
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