Anurag Bedi has been appointed as business head, Zee Muzic, ETC Music and Zee Trendz. This is in addition to his current responsibility of VP, sales of Zee Muzic and ETC Music.Bedi has been with Zee since February 2007. He has almost nine years of experience in the television industry, having started his career with a seven year stint with Star India. Bedi fills in the post left vacant by the sudden demise of former Zee Muzic head Irshwin Balwani in early December.
I first met Irshwin Balwani under the most curious of circumstances. I had joined Times of India as chief manager of Times Television, and had inherited all the payables and receivables. Mostly receivables. On that list was one Irshwin Balwani, who, the records at my disposal insisted, owed us a little over a lakh of rupees.I called him up and asked him when he would settle the amount.
Irshwin Balwani, business head, Zee Muzic, passed away after a massive heart attack on Wednesday evening. He is surivived by his wife and two children.Funeral services will be held on Friday as his children are returning from the US.Balwani has had a long relationship with the Times of India, involved in the Filmfare Awards shows. He also had a long stint with Times Music, the highlight of which was the launch of DJ Whosane. He moved on to a still born project, a proposed music channel at the Times of India, before joining Zee TV to head Zee Muzic.
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