Having raised INR136 crore recently, the co-founder outlines plans to scale offline reach, build markets, and balance brand investment with margins.
LATEST
VML India appoints Kunal Roy as managing partner, Shekhar Khanna as CSO
Roy will lead the Mumbai office while Khanna will establish a strategic planning unit, the agency said.
Grooming marketing has moved past influencer shortcuts: Bombay Shaving Company’s Deepak Gupta
Having raised INR136 crore recently, the co-founder outlines plans to scale offline reach, build markets, and balance brand investment with margins.
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.
Ad:tech 2026: Why marketing is at the edge of change
One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.
Indeed’s CMO on marketing through a tougher and selective hiring market
Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.
Beyond the heroine: Can Indian entertainment rewrite its own script?
In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.
Consumers accept tough news; context doesn’t diminish advertising effectiveness: Jamie Jouning
As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.
Global News
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