Everyone talks about measurement, but the true state of the art in many organisations may disturb you.
The author offers some good reasons to take full advantage of analytics, and a framework to help get started
Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.
Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.
Starcom IP, the digital marketing arm of Starcom MediaVest Group, has announced the appointment of Ambika Tiku as its business director and market lead for India. Tiku takes over from Hari Shankar who shall be moving into a product focussed regional role.
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