Watch the film conceptualised by Publicis Italy here
When everyone is busy debating about the new Formula 1 logo, Campaign India takes a look at the future of the sport.
The idea is to grow the sport and recruit new fans across the world.
We catch up with the two-time F1 world champion to learn more about ‘Brand Hakkinen’ and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…
The story of how sports helped an agency bounce back from the brink of its existence
The executive director and chairman of Mclaren Motorsport Network talks about how the sport needs to regain its entertainment appeal
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