formula 1

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Red Bull and Heineken: F1 marketing overhaul is starting to pay off
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Mar 21, 2019

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

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Weekend Watch: F1 creates the fastest remix of all time
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Mar 08, 2019

Weekend Watch: F1 creates the fastest remix of all time

The collaboration with The Chemical Brothers launches Formula 1's 2019 season.

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MMGB: Heineken shows how F1 is a team sport
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Sep 10, 2018

MMGB: Heineken shows how F1 is a team sport

Watch the film conceptualised by Publicis Italy here

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Nov 27, 2017

"F1 takes the environmental challenge extremely seriously": Mark Gallagher

When everyone is busy debating about the new Formula 1 logo, Campaign India takes a look at the future of the sport.

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Formula One seeks first global media agency
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Nov 23, 2017

Formula One seeks first global media agency

The idea is to grow the sport and recruit new fans across the world.

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‘Be connected. You never know what life brings you’: Mika Hakkinen
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Nov 13, 2017

‘Be connected. You never know what life brings you’: Mika Hakkinen

We catch up with the two-time F1 world champion to learn more about ‘Brand Hakkinen’ and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…