Vizeum India has bagged the media duties for Essar Corporate. The media agency from the Aegis Group won the business after a multi-agency pitch. Sandip Sen, head - Essar Corporate Brand said, "We chose Vizeum after a robust media pitch which saw participation from many players. Vizeum's strategic thinking and communication perspective, in addition to buying, planning and their commitment to our business was the deciding factor. We are looking forward to working with Vizeum and cementing this bond further."
Shivnath Thukral, business editor and advisor, strategy, NDTV Group is moving on. Thukral who has spent 14 years with the company, is moving out of the media industry to take up his new role as group president, branding and strategic initiatives with the Essar group.
Maxus has landed the media duties for Essar Group's corporate account, estimated to be around $ 9 million. This is the first time the conglomerate will launch a corporate campaign aimed at improving consumer and investor perceptions of the company, possibly going along with the current trend of business houses such as The Aditya Birla Group and The Times of India rolling out high visibility campaigns. With the win, Maxus holds the entire Essar portfolio, except for the mobile stores division.
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