In the news: Digitally Inspired Media, Edelweiss, Janalakshmi, Jubilant Foodworks, Mankind Pharma, Xiaomi
Watch the film conceptualised by Scarecrow Communications here
Financial services brand to allot 20 to 25 pc of marketing budget to promote Olympics besides insuring athletes
Diversified financial services company Edelweiss has released new TVCs positioned on the thought "Now you can". According to Shabnam Panjwani, marketing head, Edelweiss, "The key objective of this campaign is to establish mother brand Edelweiss’ stature amongst a wider audience in readiness for Edelweiss’ expansion in retail broking and mutual fund and entry in life insurance and housing finance.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins