edelweiss
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The CMO's MO: Sujay Rachh on why CMOs must be on path to becoming CEO
From losing sleep over the 'eventual birth of another platform' that challenges the relevance of his brand to being terrified of the idea of bungee jumping and not acting his age at movies, Sujay Rachh, chief marketing officer, Nuwama Group, explores a little-known side to him
Edelweiss Mutual Fund shows the power of simple advice
Watch the film conceptualised by the in-house team here
Weekend Wrap: 3 November 2017
In the news: Digitally Inspired Media, Edelweiss, Janalakshmi, Jubilant Foodworks, Mankind Pharma, Xiaomi
Edelweiss roots for Rio contingent with #iAmTeamIndia anthem
Watch the film conceptualised by Scarecrow Communications here
Principal sponsor Edelweiss hits road to Rio with Saina rooting for Team India
Financial services brand to allot 20 to 25 pc of marketing budget to promote Olympics besides insuring athletes
Edelweiss TVCs say, "Now you can"
Diversified financial services company Edelweiss has released new TVCs positioned on the thought "Now you can". According to Shabnam Panjwani, marketing head, Edelweiss, "The key objective of this campaign is to establish mother brand Edelweiss’ stature amongst a wider audience in readiness for Edelweiss’ expansion in retail broking and mutual fund and entry in life insurance and housing finance.
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