Starcom was incumbent but did not take part in pitch.
Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.
This will be the first of up to 100 brands axed from the portfolio as part
Cannes Lions 2014: ‘We are on the precipice of the new golden age of advertising’: Marc Pritchard, Procter & Gamble
The FMCG giant’s global brand building officer told agencies: ‘Challenge yourselves. Challenge us. We’ll get there together’
Sponsors youngest pair to row across the Atlantic; duo raise £ 3,00,000 for Breast Cancer Care with the world record
Grey leads with six, followed by McCann with three. Creativeland Asia and JWT bag two each
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins