DMAi 2014 Convention: Day one - Of relevant content, meaningful classifications, 'PR through behaviour'
The Direct Marketing Association of India's 2014 Convention kicked off on 22 January in Gurgaon.
Nita Kapoor named jury chairperson; Ramesh Iyengar to chair Hall of Fame Selection Board
DMAi Convention 2013 hosted by the Direct Marketing Association of India was organised on 4 and 5 June. View images from the DMA ECHO Awards India 2013 here.
BS Nagesh, R Sridhar and Winnifred Knight inducted into DMAi Hall of Fame
CMOs are influencing manufacturing and distribution decisions, says Sharma, chairperson, DMAi 2013 Convention
‘Brands might spend 50 per cent more than what they are currently on DM’: Vineet Trakroo, Usha International
The CMO, who is on the advisory of the DMAi 2013 Convention, explains how the brand is shaking off its perceived ‘traditional image and targeting younger users
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