Jan 23, 2014

DMAi 2014 Convention: Day one - Of relevant content, meaningful classifications, 'PR through behaviour'

The Direct Marketing Association of India's 2014 Convention kicked off on 22 January in Gurgaon.

Jan 07, 2014

Direct Marketing Association’s Marketer of the Year Awards: Nominations open till 8 January

Nita Kapoor named jury chairperson; Ramesh Iyengar to chair Hall of Fame Selection Board

Jun 06, 2013

Images from DMA ECHO Awards 2013

DMAi Convention 2013 hosted by the Direct Marketing Association of India was organised on 4 and 5 June. View images from the DMA ECHO Awards India 2013 here.

Jun 05, 2013

DMA ECHO Awards India 2013: OgilvyOne Worldwide is Agency of the Year

BS Nagesh, R Sridhar and Winnifred Knight inducted into DMAi Hall of Fame

Jun 03, 2013

‘Accuracy and efficacy of (data) analysis is the biggest concern’: Virginia Sharma, IBM

CMOs are influencing manufacturing and distribution decisions, says Sharma, chairperson, DMAi 2013 Convention

May 24, 2013

‘Brands might spend 50 per cent more than what they are currently on DM’: Vineet Trakroo, Usha International

The CMO, who is on the advisory of the DMAi 2013 Convention, explains how the brand is shaking off its perceived ‘traditional image and targeting younger users

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