dheeraj
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Cannes Contenders: FCB India’s playbook spans railways to rhetoric
Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
FCB Group India launches 'FCB Now', a tech-first initiative
It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.
Abby One Show Awards 2024: The Advertising Club, AAAI announce awards governing council
To be part of Goafest 2024 which will be held between 29-31 May
Dheeraj Sinha joins Leo Burnett as CSO for South Asia
Moves from Grey, where he was head of planning for South and South East Asia
Beti Bachao campaign aims to arrest the heinous thinking of female foeticide
Watch the films conceptualised by Grey Group here
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