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Natural diamonds get a manifestation-themed reboot
De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.
‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025
Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.
‘Even the blackout days of the past are showing sales’
Dominic Brand, worldwide marketing director, Forevermark (De Beers), talks to Campaign India on the brand’s journey in India since 2011, and its marketing initiatives
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