corporate
Shaping stories, not spin: The power of early communication
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
Cheil India restructures as Cheil SWA Group
The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
The nonexpert's guide to corporate responsibility jargon
AHA's Brent Wilson explains three ways to avoid CR nonsense traps.
PR agencies morphing to keep their share of the pot: PR360Asia
‘Grappling’ was the word of the day; ‘No choice but to tackle new technologies’: Mahindra’s Roma Balwani
CEO reputation matters, especially in emerging markets: Weber Shandwick
In the new report, the executives surveyed reported that, on average, 49 per cent of the reputation of their company is attributable to the reputation of the CEO
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