content moderation
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
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Free speech or chaos? Meta's content moderation overhaul raises questions
Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns over its impact on brand safety and operating costs.
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, UGC is likely to play a major role in shaping brand narratives this year.
Can Bluesky disrupt social media marketing in India?
With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?
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