consumer connections
Emotional marketing: Connecting with customers on a deeper level
As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.
Influencer marketing: From endorsements to authenticity and live experiences
As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.
Brewing growth amid inflation: The coffee industry’s crucial pivot
Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could redefine its future, says Continental Coffee's CMO.
Turning your heritage brand into a dividend-yielding asset
The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and reap rich recurring rewards in the long run.
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