coke

Apr 17, 2018

Coke's 'share' series now sees a father become a friend

Watch the ad film conceptualised by McCann here

Aug 01, 2016

MMGB: Coca-Cola #ThatsGold

Watch the TVCs from the integrated global campaign here

Jun 30, 2014

Cannes 2014: The final word on Media Lions from the jury

Parting thoughts from jury chair Matt Sieler (IPG Mediabrands), jurors Marc Schader (Havas Media) and Guy Cousins (PHD)

Apr 02, 2014

Brands must commit to 'real-time' marketing for World Cup success, says Coke

Coke’s head of assets and experiential Paul Dwan warned that technology will be ‘the difference’ between the 2014 World Cup and the last one

Mar 21, 2014

Coke celebrates International Happiness Day with free 'Happiness remix' download

Using 17 global artistes, top US music producers and a British music psychologist, the one-off track claims to engineer feelings of happiness

Mar 18, 2014

Coke kicks off 'big year' with healthy-living World Cup message

Brand to leverage World Cup sponsorship to push global sustainability campaign, encouraging consumers to live healthier and more active lifestyles