car market
Aug 25, 2010
Ad spend cuts have little effect on shrinking Japanese car market
Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
