campbell

When kids call the shots, itinerary becomes insight
Jun 13, 2025
Vinita Bhatia

When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
Apr 16, 2018
Raahil Chopra

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

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