brand valuation
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Sep 25, 2025
Celebrity brand power rises, but endorsements lose momentum
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
Nov 01, 2017
Tata retains top spot but sees an erosion in brand value
Maruti has been the fastest growing brand in India for the second year in a row
Sep 14, 2017
India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017
In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.
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