brand refresh

May 02, 2025

Amazon unveils first brand overhaul in 25 years, led by Koto

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Nov 29, 2024

Godrej unveils brand refresh with INR 1,500 crore marketing blitz

Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.

May 03, 2024

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.