In an exit interview with Campaign, Bonin Bough - who is leaving to helm a CNBC series with Lebron James - talks about the biggest challenges facing packaged goods marketers
The well-known marketer has launched an initiative with CNBC and LeBron James.
Media360Asia announces speakers: Sameer Singh, Mike Cooper, Steve King, Laura Desmond, Dominic Proctor, Bonin Bough
Campaign Asia-Pacific has named six global leaders who will speak at Media360Asia, an invitation-only conference in Hong Kong in February 2013.
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