WATCH the TVC created by Saatchi & Saatchi here
BPCL retains its other existing agencies Lowe Lintas, Saatchi & Saatchi and Euro RSCG
After recently creating a campaign for HDFC Bank and Geojit BNP Paribas, Euro RSCG India has rolled out its latest commercial, as part of Bharat Petroleum's corporate campaign. The new campaign aims to highlight the company's spirit of innovation. Said Nilesh Vaidya, executive creative director, Euro RSCG India, "Bharat Petroleum has always been an innovative company, with a list of firsts in the petroleum sector. The campaign brief, quite simply, was to highlight this spirit of innovation."
Lintas Media Group (LMG) in Delhi has been awarded the Jindal Stainless Group business; the flagship company of US $ 10 billion multi-product, multi-location O P Jindal steel conglomerate. The Luxor business recently shifted back to LMG, after having gone to Dentsu earlier. The Jindal business would include media for JSL as well as its subsidiaries. This includes Arc (modular kitchens and steel furniture) and artd’inox (premium lifestyle brand) besides other group brands.
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