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India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
71% of CMOs to invest over $10 million in GenAI annually: Study
83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.
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IAA World Congress: Pictures from day one
The first day of the three-day festival in Kochi featured Amitabh Bachchan, Martin Sorrell, Hans Paul Burkner, Sri Sri Ravishankar, D Shivakumar and more. View images from the day here.
IAA World Congress: The privacy versus personalisation debate, BCG chairman
The chairman of BCG talks about maintaining the right balance between privacy and personalisation
AdAsia 2011: “Women control $12-trillion of the global annual discretionary spends” : BCG’s Abheek Singhi
A session on ‘Marketing to women consumers in Asia’ presented by Abheek Singhi, BCG India and Yeonhee Kim, BCG Korea
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