The marketing and sales director of BBC Global News says advertisers are increasingly looking at content solutions globally
Q&A with Jim Egan, CEO, BBC Global News, and Preet K Dhupar, COO, BBC India
Catch the ad moghul and the telecom czar this weekend on BBC World News
The series will air in India from 1 September
BBC World News has signed a new deal with Sun Direct. This takes the channel’s overall India distribution to around 22 million. Under the new deal, BBC World News will be available on the Basic pack on Sun Direct’s platform which caters to the entire spectrum of Sun Direct viewers.
BBC World News is launching six news programmes which are specifically tailored to cater to regional audiences. The channel has also announced a new weekend programme line-up, set to air from 1 February.The new weekday shows include GMT with George Alagiah, which will discuss why the top stories matter to Asia Pacific viewers. Impact Asia with Mishal Husain will be a mixture of breaking news, debate and analysis using the BBC’s range of correspondents based in Asia Pacific regions and across the world.
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