BuzzFeed has obtained recording of conversation between Ogilvy's global CEO, John Seifert and concerned staff.
The author explains how Obama managed to sell more guns than Trump
But you have to make sure your mnemonic can’t be changed into a better mnemonic by the competition, says the author
As Campaign India turned eight, we looked back at the eight newsmakers who made the headlines
Will.i.am is a role model for how business and celebrity brands can work together and not only achieve joint marketing objectives, but also try and change the world for the better.
Shephali Bhatt speaks to young adlanders about the effectiveness of United Colors of Benetton’s new global campaign
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