babita baruah

May 26, 2022

Anant was an elder brother from another mother

The author pays tribute to the founding editor of Campaign India who passed away earlier this week

Jan 21, 2022

Brand Sania Mirza: A grand slam for advertisers?

Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’

Dec 14, 2021

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Apr 08, 2021

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Dec 22, 2020

Year-ender 2020: 'A shaky, unsure mind can never move mountains' - Babita Baruah

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Mar 23, 2020

Work from home diary: Some thoughts on remote working

The author expresses personal learnings and some un-learnings, since she moved to remote working