babita baruah

Apr 08, 2021

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Dec 22, 2020

Year-ender 2020: 'A shaky, unsure mind can never move mountains' - Babita Baruah

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Mar 23, 2020

Work from home diary: Some thoughts on remote working

The author expresses personal learnings and some un-learnings, since she moved to remote working

Feb 26, 2020

Epica Awards Sri Lanka: Babita Baruah, Rajdeepak Das among speakers

Inaugural edition of the festival to be held on 5,6 March 2020 in Colombo

Dec 26, 2018

Babita's blog: Old is no longer gold

The author looks back at the changing agency-client partnerships