attention economy
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3 days ago
Marketing’s data dilemma: Why relevance, not reach, defines attention
Rohit Dadwal, CEO of MMA Global Asia Pacific, explains why marketers must stop chasing dashboards and start designing for relevance in a world that scrolls fast, but still remembers what matters.
Jul 01, 2025
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
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Apr 09, 2025
No one talks about ads anymore: Have they lost their pop-culture charm?
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
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