arvind saxena

Jun 05, 2013

Volkswagen Polo variant promises 'super’ performance

Watch the ad film created by DDB Mudra here

Jun 14, 2012

Hyundai i10 lends a helping 'hand' to SRK in latest campaign

WATCH the TVC created by Innocean Worldwide here

Jan 11, 2012

Auto Expo 2012: Focus turns towards youth this year

From Mercedes Benz to Maruti Suzuki, brands looked to cater to the youth at the Expo

Jan 06, 2012

Auto Expo 2012: From on-ground to online: Hyundai's mantra

Arvind Saxena, director and board member, marketing and sales, elaborates on Hyundai's digital campaign at the Expo and more

Sep 28, 2011

Live Issue: Why are Indian auto ads using foreign faces?

Shephali Bhatt finds out why hiring foreign male models for Indian automobile commercials has become the in-thing

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