amitabh bachchan fine

Should brand endorsers be held liable for misleading claims?
Oct 04, 2023
Campaign India Team

Should brand endorsers be held liable for misleading claims?

SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Five rules for crafting a high-impact festive campaign

7 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

8 Apple keeps crown as world’s top brand, even as value slips

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

9 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030