The overall industry vibe suggests this year to have moderate increments for adland, reports Shephali Bhatt
As part of our year-end special, we reproduce the thoughts shared by industry captains on the good, the bad and the ugly of Indian advertising, in conversations with Campaign India. Read what Ajai Jhala, Chief executive officer, BBDO/Proximity India, had to say.
BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins