ad spend
BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
Digital ad spends in India to overtake print media in 2020: Magna
In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print
More good news comes India's way: Magna Global on ad spends
Indian advertising revenue is expected to grow in excess of 12 per cent CAGR, in the next five years
Asia-Pacific’s ad market to overtake North America in 2014: eMarketer
GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).
Global digital spend to outstrip newspapers sooner than expected: Carat
Carat's prediction for global ad spend growth in 2012 is now 5 per cent—1 per cent lower than its prediction in March
Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets
Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.
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