ad spend
Global ad spend surpasses $1 trillion, APAC to play key role
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Bot busters: Saving ad spend from digital fraud
In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.
Union budget 2024: Ad industry experts share their expectations
SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.
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