Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author
Fraud scheme, which was quashed in 50 days, was on track to steal an estimated US$1 million per month in connected-TV and mobile adspend.
The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.
'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
MMA's Ad Fraud Benchmark Report says that nearly 20 percent of advertising budgets are spent on fraudulent ads
A panel discussed ad fraud and viewability at the summit in San Sebastian
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