ad fraud
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores
Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry
Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author
DoubleVerify shuts down million-dollar CTV and mobile fraud scheme
Fraud scheme, which was quashed in 50 days, was on track to steal an estimated US$1 million per month in connected-TV and mobile adspend.
Active ad fraud scheme 404bot is targeting Ads.txt vulnerabilities
The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.
'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
India leads mobile ad fraud across Asia: MMA
MMA's Ad Fraud Benchmark Report says that nearly 20 percent of advertising budgets are spent on fraudulent ads
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