accenture interactive

Jul 02, 2019

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Jun 19, 2019

Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga

Sale of Droga5 to Accenture will help it stay relevant, founder says.

Apr 05, 2019

Blog: Accenture gobbles up Droga5 - is that good or bad?

The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency

Apr 04, 2019

Droga: "We want to take the industry by the scruff of the neck"

Brian Whipple and David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.