accenture interactive
David Droga becomes CEO and creative chairman of Accenture Interactive
Droga5 founder takes over as Brian Whipple retires
Accenture Interactive returns to growth after six-month decline
Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns
Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga
Sale of Droga5 to Accenture will help it stay relevant, founder says.
Blog: Accenture gobbles up Droga5 - is that good or bad?
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
Droga: "We want to take the industry by the scruff of the neck"
Brian Whipple and David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.
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