Droga5 founder takes over as Brian Whipple retires
Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
Sale of Droga5 to Accenture will help it stay relevant, founder says.
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
Brian Whipple and David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.
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