accenture interactive
Jul 02, 2019
Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
Jun 19, 2019
Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga
Sale of Droga5 to Accenture will help it stay relevant, founder says.
Apr 05, 2019
Blog: Accenture gobbles up Droga5 - is that good or bad?
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
Apr 04, 2019
Droga: "We want to take the industry by the scruff of the neck"
Brian Whipple and David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.
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