On Purpose wins India Mental Health Alliance’s communications mandate 16/01/2026 The agency’s brief is to strengthen the not-for-profit organisation’s visibility and thought leadership in mental health. NeoNiche adds Sheraz Hasan to leadership board 16/01/2026 This signals the event management company's sharper focus on APAC-led growth and marketing strategy. Virat Kohli and Duroflex foreground recovery in new campaign 16/01/2026 The film links sleep and recovery to elite performance, drawing on the cricketer’s 2023 World Cup experience. Evocus elevates Clavell Santiago to lead sales and marketing 16/01/2026 His expanded role combines sales and marketing leadership to strengthen the company’s HoReCa and growth-focused strategy. Decathlon’s ‘Movement Is For All’ campaign reframes everyday activity 16/01/2026 It shifts the fitness conversation, positioning everyday movement as accessible, personal and free from performance pressure. Vasmol marks Pongal with a mother–daughter digital campaign 16/01/2026 It used the festival to spotlight intergenerational relevance, positioning its hair colour portfolio through a culturally rooted, digital-first campaign in Tamil Nadu. NDTV expands CTV strategy with senior product and revenue hires 16/01/2026 Akhil Bhalla is product head for CTV and Sanjeev Kumar Choudhary is head of CTV evenue. Ganesh Consumer Products launches ‘Taste of Purity’ campaign in east India 16/01/2026 Rather than leaning heavily on technical claims, the campaign presents purity through lived moments in family kitchens. Sportz Interactive and WordsWork form alliance to drive fan engagement 16/01/2026 They will offer integrated technology, content and communications solutions for sports brands. OneXtel appoints Sparkt for strategic brand and communications mandate 16/01/2026 Sparkt will handle the communications platform’s brand storytelling, digital presence and broader market-facing initiatives.