The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.
According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.
Bajaj Auto, in collaboration with VDO.AI and Dentsu India, launches a Dynamic Creative Optimisation-led CTV campaign to engage premium motorcycle buyers.
Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.
For Rabi 2025‑26, SBI General Insurance participates in ‘Meri Policy Mere Haath’ to distribute crop insurance policies directly to farmers.
Eros Innovation introduces Large Cultural Voice Models and PersonaAI, a multilingual voice AI platform preserving cultural nuance and identity across Indian languages.
The global sports and entertainment brands expand their collaboration into a season-long platform spanning content, retail and fan experiences.
Marking World Compliment Day 2026, the confectionery brand shifts focus to gig workers and essential service providers through a nationwide gratitude-led initiative.
The BRICS-led education body strengthens its global media learning agenda with the appointment of an Indian education reformer and filmmaker.
The footwear brand introduces a youth-focused sneaker line through a music-led campaign anchored in street culture and everyday versatility.
The children’s personal care brand uses cultural provocation and humour to challenge the use of adult skincare products on young skin.
Users have little tolerance for fragmented, disjointed experiences.
The integrated agency will lead LinkedIn marketing, SEO and website development to strengthen the investment firm’s digital positioning.
A new internal brand film positions collective momentum and ‘Pragati’ at the centre of the company’s growth narrative.
The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.
A new syndicated research solution aims to help IPL sponsors and advertisers measure effectiveness and optimise performance during the tournament.
A new zero sugar beverage brand enters the market with a culture-led digital film rooted in minimalism and personal storytelling.
As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
The jingle makes a comeback in a refreshed avatar, reinforcing the brand’s legacy of celebrating contrast for a new generation of snackers.
The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.
Its latest cinematic campaign is fronted by its new brand ambassador Yashasvi Jaiswal.
Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.
Reports emerged recently that the martech network was nearing an INR 1000-cr deal to acquire homegrown advertising major Madison World.
It introduces celebrity-led branding to industrial real estate through a campaign featuring Pratik Gandhi.
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
The HOWL chief executive makes a case for why performance-led creativity is no longer optional.
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
The lifestyle-tech brand strengthens its communications function with a senior hire to align PR strategy with long-term growth.
The appointment signals NDTV’s intent to strengthen its global newsroom strategy and expand international coverage.
The integrated agency will manage national and regional communications as The Ocean Cleanup scales operations and visibility in India.
Sintex marks its 50th year with a campaign-led launch of Eterno, positioning a 50-year warranty as a long-term household investment.
Agency group will lead with media division in three-year plan after 5.4% revenue slump.
The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’
The sports nutrition brand appoints actor and fitness enthusiast Nataša Stanković to lead digital campaigns focused on protein awareness.
Youth-focused agency Youthbeat will curate and manage a dedicated influencer collective to deepen Myntra’s creator-led fashion engagement strategy.
Combined staff numbers fell 6.4% as Omnicom took over IPG.
The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.
Former WPP CEO Mark Read joined Kantar Media board last year.
As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.
WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.
MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo India and Titan for closed-door conversations on AI, adaptive planning and measurable business growth.
The leadership move signals a sharpened regional marketing focus as Tanium builds demand for autonomous endpoint management across Asia Pacific and Japan.
The agencies will jointly lead creative and media strategy for UPES University, building an integrated communications framework ahead of 2026.
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.
Leadership team will present to investors tomorrow February 26.
The ecommerce platform’s campaign leans on celebrity chaos and comedy to sell scale; though the formula risks feeling familiar.
When brands are investing crores into premium tournaments, visibility cannot remain an assumption. It must become measurable.
Investor education films spotlight on-ground activations in Prayagraj, linking cultural rituals with informed investing and long-term financial planning.
Former Amazon Ads and NBCUniversal executive to steer global sales and partnerships as Taboola scales performance and AI-led advertising solutions.
APS expands its affordable premium portfolio with a sports-led sub-brand designed to link canine nutrition with athletic performance codes.
It reframes life insurance conversations through a new brand platform focused on preparedness across key life stages.
The company challenges the ‘brighter is better’ mindset with a multi-platform campaign promoting purpose-led lighting choices.
Its futuristic film explores AI-led matchmaking while reinforcing commitment as a constant in evolving dating culture.
Godrej Enterprises Group uses humour and familiarity to foreground its five-year comprehensive AC warranty.
Plant-based label Jiwya reframes luxury through a surreal film that centres nature, not garments, in its brand narrative.
The multi-city campaign scales its Neeraj Chopra-led storytelling with a print and OOH push across three Indian cities.
It uses nostalgia and humour to reposition lip balm as an everyday essential through an unexpected casting choice.
The platform shifts focus from abstract rewards to everyday savings with a campaign centred on tangible, visible cashback value.
According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.
Performance agency secures one-year SEO and paid marketing brief to strengthen global financial services brand visibility in an AI-led search landscape.
Restructuring its senior leadership, the test prep platform also appointed Alka Garg as chief financial officer
He rejoined the integrated marketing agency in 2024 as regional and creative head – Mumbai, having previously served as creative chief until 2022.
The AI video platform adds an Indian creative studio to strengthen its creator-led product development and storytelling capabilities.
On World Bartender Day, the brand shifts focus from product to workplace behaviour in nightlife settings.
Former OML leaders move into independent live touring and IP development across global and domestic markets.
The capital markets consultancy will shape narrative strategy for India’s first AI-native investment banking platform.
The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.
The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.
Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.
Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.
Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.
AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.
Specta swaps lab demos for sitcom chaos, using humour and household mayhem to sell durability in prime-time MasterChef slots.
Binaifer Dulani speaks to us about fresh portfolios, the Talented Playbook, and learning to hear ‘no’ many times before you hear a ‘yes’
Course head Anu Sinha talks to us about evolving portfolios, stronger mentorships, and interdisciplinary thinking
Blink Digital’s creative director presents a week filled with fashion travel gear brand, food delivery brand and Cannes-idea catch-up call for an energy drink brand.
An ad industry veteran and founder director of Salt Brand Solutions, Mahesh Chauhan talks about the art and science of becoming a great client servicing professional in this day and age.
INSIDE THE AD: Plum sent 60 founders a hand-painted evil-eye doll and a QR code, recasting business insurance as culture-led consultation rather than fear-led compliance.
Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.
Colgate reframes oral care as a marginal gain in sport, using Rahul Dravid to connect hygiene with measurable performance outcomes.
As spring ads chase aesthetics, the lifestyle brand opts for a 3.5-minute craft narrative rooted in Lucknow’s Chikankari clusters.
A new campaign from Beyond Appliances challenges installation-heavy conventions in the kitchen chimney category.
The new talent film explains its adtech role through everyday frustrations with mistimed marketing.
Coca-Cola India revives a legacy local flavour, leaning on retro recall and a reworked R.D. Burman track to cut through beverage clutter.
Reckitt’s hygiene brand unveils a new product push, pairing category claims with a Bollywood filmmaker to sharpen its bathroom narrative.
A new campaign positions rooftop solar as an enduring household commitment, shifting focus from savings and specifications to trust and permanence.
Auto sector leads with 16% share in 2025
Mars Petcare India builds its latest brand push around sensory cues, using ASMR storytelling to foreground product texture.
The agri-to-consumer popcorn company moves to formalise its communications as it scales across B2B, retail and consumer channels.
Launched at the India AI Impact Summit, the platform positions integrated AI infrastructure as the next lever for film production scale.
Indian luxury brands are crafting unique experiences that resonate with a new generation of discerning consumers.
S4 Capital’s executive chairman says hyperscalers’ $600 billion AI capex shift is breaking profit–agency revenue link.
Royal Stag Packaged Drinking Water launches a data-led digital initiative with Rohit Sharma and Paddy Upton to decode high performance during peak cricket season.
Infinix India introduces NOTE Edge with a digital-first campaign by Havas Creative India, positioning performance-led innovation for Gen Z consumers.
The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.
With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.
Partnerships with JioStar, TCS and MakeMyTrip tie infrastructure, enterprise rollout and consumer platforms into a coordinated India expansion strategy.
The mandate positions Sapphire Media to lead brand partnerships and revenue strategy for CTV Scale’s Connected TV advertising platform in India.
Used-car platform Spinny celebrates 10 years with a trust-led brand push fronted by Sachin Tendulkar during the ICC Men’s T20 World Cup.