They will lead the juries for the Creative Data Lions and the Health and Wellness Lions respectively at the global awards in June.
In a world of ‘AI slop’, authentic human stories do not lose value; they become much more expensive.
Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?
The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.
Tie-up is intended to create better measurement and audience integration, without compromising privacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
India’s favourite satirist unpacks the Union Budget with trademark irreverence, spotlighting the serious, the absurd, and everything in between.
It launches a World Cup campaign that reframes cricket fandom as collective participation, blending product design, technology and mass media activation.
Rather, Upasna Dash argues, it marks the moment the world started paying closer attention to the capability story India was already writing.
After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.
This onboarding strengthens its India marketing strategy and anchors brand communication around self-expression and contemporary beauty narratives.
It deploys Instagram-first cinematic storytelling with Malaika Arora to reposition shapewear marketing around confidence and visual drama.
For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.
Budget 2026 lays the groundwork for India’s next cultural and economic leap by strengthening media creation, digital marketing infrastructure, Gen Z employability and AI-led productivity. Rather than flashy announcements, it focuses on building scalable capability across content, technology and talent. For agencies and creators, the message is clear: the future belongs to those who adapt early and build smart.
It deploys humour and celebrity banter in a social-first sunscreen campaign designed to convert skincare education into shareable internet conversations.
It will manage its integrated media strategy, reinforcing BFSI-focused corporate communications and stakeholder outreach in India.
BharatPe’s latest film turns everyday payments into cricket metaphors, blending match-day tension with transactional speed and reward mechanics.
Siddharth Kumar will drive brand strategy and growth across the region’s real estate market.
It uses a city-led activation to turn traffic signals into moments of public recognition for Bengaluru’s traffic police.
Ram Madhvani Films, Equinox Films and Equinox Virtual restructure leadership to support growth across advertising, long-form storytelling and technology-led content.
He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.
It elevates Janahavi Rawal, Sanjana Jain and Rahul Regulapati to partner roles.
Across logistics, FMCG, fashion and fintech, brands mark Republic Day by shifting focus from symbolism to everyday action, behaviour and participation.
The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.
The campaign shifts focus to ingredient craftsmanship, reinforcing premium cues through cinematic storytelling and sensory-led visuals.
The financial services company marked three decades in the country with a nationwide investor education drive focused on women and mutual fund awareness.
The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.
As CTV surges across India, platforms must innovate without sacrificing the viewing experience.
For the CDO, the goal is simple – budget for how India actually works.
When visibility no longer comes from being indexed, how does your brand get chosen?
He will report to Hemant Shringy, chief creative officer and managing partner, Wondrlab Network.
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
It launched a crowdsourced film built entirely from rider-generated content, repositioning owners as creators within its marketing ecosystem.
Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.
Kingfisher Premium Packaged Drinking Water used sport, sound and broadcast integrations at Tata WPL 2026 to deepen fan engagement.
Its latest awareness film uses narrative disruption and social realism to reposition preventive healthcare within mainstream digital conversations.
The digital film blends cinematic nostalgia with routine-led storytelling to position at-home beauty as everyday self-care.
As consumer sentiment shifts from optimism to a more pragmatic outlook, the Kantar MD takes the hot seat.
The win reflects Omnicom Media's growing partnership with Amazon, deepening a relationship that already spans AWS across APAC and Japan.
Its latest ambassador-led campaign uses strength and safety cues to scale brand visibility across mass and premium audiences.
From Tuscan villas to virtual vending machines, fantasies are shaping how consumers live, love, and consume.
From taxing salaried income to GST rationalisation, Menezes’ Budget is geared toward one principle – Deflation 2030.
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
Castrol’s latest film frames India’s progress through continuity, reliability and unseen labour, positioning lubrication as a metaphor for national momentum.
Deconstruct’s latest film turns the spotlight on neighbourhood barbershops, framing grooming as memory, ritual and human connection rather than optimisation.
Empowered MSMEs, reforms to curb digital crime and supporting dual-income households are the cornerstones of Mallik’s Budget.
Ritesh Rao has been appointed as head of operations for Mumbai; Kanika will lead the Delhi office
“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.
The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.
He will report to Vandana Verma, co-founder and managing partner, Wondrlab Network.
Its second campaign phase foregrounds investment intelligence, positioning CIO insights as a marketing lever for affluent, globally mobile investors.
Its latest hiring report signals steady demand for early-career marketers, with skills and accountability shaping recruitment decisions.
If the Federal Bank CMO were in the hot seat, reinforcing trust would be the bedrock of his Budget.
Specta Quartz Surfaces uses cultural wit and celebrity association to position Indian craftsmanship as a global luxury benchmark.
The initiative positioned the brand around appreciation, comfort and emotional well-being, linking fragrance with everyday mobility.
The mandate spans brand strategy, creative development, digital and performance marketing, launch communication and sales-led brand assets.
The brand film shifts focus from visible milestones to the systems and reliability that quietly sustain India’s everyday momentum.
He will also lead integrated digital sales and branded content initiatives across both businesses.
The mandate includes a creative refresh of Association of Mutual Funds in India’s long-standing financial awareness platform.
She will focus on creating a purpose-led brand that simplifies access to investment advice.
It shifts road safety communication from cautionary messaging to positive reinforcement through an on-ground brand activation.
It leans into humour and cultural shorthand to frame indulgence as a lifestyle choice through its new Dunked campaign.
This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.
The Saatchi & Saatchi India activation blends ritual and readiness, inserting first-aid into a riding habit many bikers already trust.
The network claims it will be 'the world’s largest and most advanced content production powerhouse'.
The cosmetics giant works with multiple agencies across different regions.
CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.
Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.
He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
Davos Diaries: At World Economic Forum 2026, data, reforms and technology execution converged, recasting the country’s rise to the world’s third-largest economy as near-term reality
Burson’s global study quantifies reputation as deployable capital, linking credibility gaps, workplace choices and governance to measurable shareholder returns.
It is deepening its AI-led storytelling ambitions with a leadership appointment focused on research-driven content innovation.
The broadcaster strengthened its linear advertising leadership amid shifting advertiser expectations and media convergence.
In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.
The agency has secured a new banking client as it continues to scale its BFSI communications portfolio.
This move comes as the company looks at strengthening its brand positioning and thought leadership.
The financial services company launched a direct mail campaign using cultural artefacts to spark founder-led conversations around commercial risk protection.
It is strengthening its marketing leadership to build a clearer brand narrative and scale its presence in wellness.
It uses humour and cultural contrast to launch Korean Chilli Nachos, deliberately distancing itself from predictable K-culture advertising tropes.
The network is adding pickleball to its broadcast line-up, signalling growing interest in emerging sports and new audience segments.
The launch aims to have a consultancy-led approach aimed to bring structure, governance and intelligence to influencer marketing.
He will lead communications as the brand prepares for renewed product and marketing activity.
The dedicated sports marketing vertical will offer creative, digital, social media, studio, web and branding services to sports brands, teams and events.
Aludecor’s latest television and digital campaign shifts attention from claims to testing, spotlighting safety and accountability in ACP usage.
The agency will manage the automobile company’s digital and creative duties as the brand sharpens its online community-building efforts.
The global publishing alliance aims to strengthen monetisation, visibility and rights management for independent Indian and South Asian music creators.
A new brand character helps Stovekraft reposition traditional cooking appliances around speed, empowerment and cultural continuity.
Astral Adhesives uses language, celebrity and scale to sharpen Bondtite’s positioning in India’s competitive wood adhesives category.
The denim brand experiments with AI-generated characters and influencers to reposition masculinity and highlight fit through contemporary digital storytelling.
New hire follows the platform’s US launch in 2025.
Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.
It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
A behavioural nudge stitched into everyday clothing reframes breast cancer awareness as habit, not interruption, in India’s small towns.
It seems as though many of us in adland have forgotten how to make campaigns that last.
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.