Campaign India Team
Nov 14, 2013

Mumbai launch of 'Don't flirt with rural marketing' by RV Rajan

Rural marketing veteran RV Rajan's book titled 'Don't flirt with rural marketing' was launched at a Crossword store in Mumbai on 11 November. Ravi Pisharody released the book while Dr MG Parameswaran recieved the first copy. Also present at the event was publisher K Srinivasamurthy, and guests including Sam Balsara.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

14 hours ago

Indian research and insights industry reaches INR ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

15 hours ago

X, Grok and the limits of safe harbour in India

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.

16 hours ago

A marketer’s roadmap to 2026

Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.

17 hours ago

WPP Open unveils AI Agent Hub to make 'agency ...

Hub launches with four 'Super Agents'.