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Aug 26, 2024
Moves and wins roundup: Week of 26 Aug
The latest appointments and account wins from Buffalo Soldiers, Wondrlab, The Womb, Collective Artists Network, Signature Global, SW Network, FCB Ulka, India TV, Asymmetrique, Pioneer, Captify, Miami Ad School, Madison Media, FCB Kinnect, Amagi, Eggfirst, Social Beat, Public Relations Society of India, Nasscom and more in our weekly news roundup.
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Advertising
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Advertising is going to look different: WPP’s Kate ...
Is commerce, not creativity, now the main engine of ad growth?
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Marketing
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India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Advertising
5 hours ago
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
Advertising
6 hours ago
WazirX launches zero fee campaign to remove crypto ...
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
