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The latest appointments and account wins from Buffalo Soldiers, Wondrlab, The Womb, Collective Artists Network, Signature Global, SW Network, FCB Ulka, India TV, Asymmetrique, Pioneer, Captify, Miami Ad School, Madison Media, FCB Kinnect, Amagi, Eggfirst, Social Beat, Public Relations Society of India, Nasscom and more in our weekly news roundup.
        
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Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?