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The latest appointments and account wins from Buffalo Soldiers, Wondrlab, The Womb, Collective Artists Network, Signature Global, SW Network, FCB Ulka, India TV, Asymmetrique, Pioneer, Captify, Miami Ad School, Madison Media, FCB Kinnect, Amagi, Eggfirst, Social Beat, Public Relations Society of India, Nasscom and more in our weekly news roundup.
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AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
LLMs today need to speak a variety of languages, not just English with an accent.
Employees are still looking for clarity around new policies regarding return-to-office, severance and more.