Moves and wins roundup: Week of 19 February

HDFC Bank ropes in Interbrand India for its brand valuation

 

Interbrand has been engaged by HDFC Bank for a brand valuation exercise covering the bank as well as the subsidiaries, the brand consultancy announced. This is the year’s second BFSI sector brand valuation engagement for Interbrand. The organisation aims to leverage the insights derived from this collaboration to fortify its brand position and drive sustained growth across its organisation and subsidiaries, which is expected to lead to financial as well as strategic applications over the coming years.  

 

Eurosport India acquires broadcast rights for Afghanistan Cricket Board 

 

Eurosport India, from the house of Warner Bros. Discovery has announced the acquisition of broadcast rights for the Afghanistan Cricket Board in collaboration with Firebird Universe, until 2027. Commencing on 27th February 2024, the four-year partnership between Eurosport India and the Afghanistan Cricket Board will kick off with a series comprising a single test match, three One Day Internationals (ODIs), and three T20 International matches as Afghanistan hosts Ireland in Abu Dhabi. 

 

 

Tide Arabia appoints Sociowash

 

Sociowash has secured the digital mandate for Tide Arabia. The agency will be responsible for elevating the brand's digital presence through the formulation and execution of strategic creative approaches. The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of the voice of the brand by executing campaigns that will increase engagement and brand recall. The agency will amplify the brand’s digital presence while resonating with its target audience and help the brand achieve its business objectives.

 

The Hype Studio bags Anjana Jyoti 

 

Hype Studio, a PR agency, has bagged the public relations mandate for Anjana Jyoti, a counselling app. The agency through AI-generated content and prioritising authentic, human-driven communication, aims to help Anjana Jyoti emotionally connect with its target audience, fostering trust and engagement.

 

Abhishek Shetty joins Swiggy Instamart

 

Abhishek Shetty has joined Swiggy Instamart as marketing lead. He updated his LinkedIn profile to reflect his move. Shetty moves from Stader Labs, where he was chief marketing officer. In a career spanning over 17 years, he has also worked with Saatchi & Saatchi and celio India, among others. 

 

AdLift bags paid media marketing mandate for Two Brothers Organic Farms

 

AdLift has announced the onboarding of Two Brothers Organic Farms (TBOF). The agency will be handling the paid marketing responsibilities for the brand, won in a multi-agency pitch.

 

AdLift will be managing the paid media marketing mandate for the brand with an aim to conceptualise and create campaigns using an innovative approach and data-driven strategies, and understanding of the digital landscape.

 

NP Digital acquires REBL House

 

NP Digital has announced that it has acquired creative and branding agency, REBL House. With this acquisition, NP Digital aims to provide end-to-end marketing, adding to its global team of solutions specialists and data analysts. The agency has integrated REBL House as its in-house creative division, providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic and motion production offerings to NP Digital's clients. 

 

Gozoop Hawk wins listening and digital customer support mandate for Amazon miniTV

 

Gozoop Hawk, a part of the Gozoop  Group, has bagged the listening and digital response management duties for Amazon miniTV.

 

As part of the mandate, the agency’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the entertainment service brand by understanding and tracking valuable web conversations, and driving consumer insights. 

 

Social Beat wins Sukoon's digital mandate

 

Social Beat has won the digital mandate for Sukoon, a mental health hospital chain. The mandate comprises planning, strategising, and managing the brand’s digital campaigns. The account was won post a multi-agency pitch. Furthermore, the agency will be responsible for all digital marketing initiatives with a focus on quality lead generation and admission to Sukoon’s hospitals. The agency will also reimage the brand’s digital journey and work towards digital performance targets using various digital platforms.

 

Sociowash bags digital mandate for Tide Arabia

 

Sociowash has secured the digital mandate for laundry detergent brand in the UAE, Tide Arabia.

 

The agency will be responsible for elevating the brand's digital presence through the formulation and execution of strategic creative approaches. The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of voice of the brand by executing campaigns that will increase engagement and brand recall. The agency will amplify the brand’s digital presence while resonating with its target audience and help the brand achieve its business objectives.