Where heritage meets modernity: The Leela unveils new social campaign celebrating modern Indian royalty

The Leela Palaces, Hotels and Resorts has unveiled a new social campaign that reinterprets the spirit of modern Indian royalty, where legacy meets individuality and tradition coexists with contemporary expression. The campaign features Princess Gauravi Kumari of Jaipur and presents a poetic narrative on honouring one’s heritage while embracing the energy and creativity of the present.

Through this collaboration, The Leela aims to portray a vision of modern India that is confident, cultured and forward-looking, yet deeply rooted in its artistic and cultural traditions. The visual storytelling follows Princess Gauravi Kumari as she moves through spaces that reflect craftsmanship and legacy, aligning closely with The Leela’s brand philosophy that true luxury lies not in preservation alone, but in the evolution of heritage.

Commenting on the association, Princess Gauravi Kumari said: “What I admire about The Leela is how seamlessly it celebrates Indian heritage while expressing it through a contemporary lens of luxury. It reflects a sensibility I deeply resonate with — one that honours tradition yet embraces evolution, where grace, culture, and modernity coexist effortlessly.”

The campaign continues The Leela’s ongoing effort to spotlight individuals who embody the essence of modern India — those who bring together authenticity, elegance and purpose in how they represent the country’s cultural identity. By collaborating with voices like Princess Gauravi Kumari, The Leela reinforces its commitment to showcasing India’s evolving narrative of luxury, one that respects its past while embracing the possibilities of the future.

This initiative reflects the brand’s broader vision of positioning Indian heritage within a contemporary, global context through meaningful storytelling and artistic expression.