Live blog: News updates - week of 5 April

In the news: 7Ink Brews, 10Cric, Chingari, Evolve Digitas, Exim, Fan2Play, Mamaearth, Noise, Tute Consult

Apr 05, 2021 07:41:00 AM | Gallery | Campaign India Team

Rishabh Pant for Noise
Noise, a connected lifestyle brand, has announced the appointment of Rishabh Pant as its brand ambassador for the smartwatch category. Pant’s appointment comes ahead of IPL 2021.
Fan2Play gets Harbhajan Singh
Fan2Play, an online fantasy game platform has announced the appointment of Harbhajan Singh as its brand ambassador. Singh features in a campaign, #letspanga, where fantasy users create their teams and challenge each other. Harbhajan Singh has been announced as the lead face of this campaign.
Tute Consult bags Colorbar
Tute Consult has won the PR mandate for Colorbar, a beauty brand from India. The agency will be responsible for Colorbar’s image pan India and the mandate includes driving campaigns, handling influencer duties and strategic PR with a data driven and communications approach.
Sara Ali Khan to be face of Mamaearth
Mamaearth, a toxin free personal care brand, has appointed actor Sara Ali Khan, as the new face of the brand. Khan will be endorsing Mamaearth's hair care range.
7Ink Brews to launch range of beverages and chocolates with MS Dhoni
7Ink Brews, a food and beverage company based in Mumbai, is launching a range of beverages (non-alcoholic and alcoholic) and artisanal chocolates under the brand Copter7. The range has been built around the attributes of cricketer Mahendra Singh Dhoni, and inspired by his signature ‘helicopter shot’. The first phase will see the brand launch in Mumbai, Pune, Goa and Bengaluru. The company also has plans to take the brand international, starting with markets like the UAE and Singapore.
Exim rebrand
Pharmaceutical and chemical company Exim has rebranded as ExSyn. European creative agency Krieen was in charge of the overall rebrand and the new website.
ExSyn specialises in sourcing pharmaceutical and chemical products, celebrates its 30-year anniversary with an overall rebrand and new website. The whole project revolves around the creative concept 'Where there is chemistry, we see people'. This idea wants to highlight the role of people in the pharmaceutical and chemical sectors, from patients, to families, to B2B customers.
Chris Gayle for 10Cric
10Cric, an online gaming platform, has announced an association with Chris Gayle as its brand ambassador. Gayle has been singed on as brand ambassador for two years.
Chingari gets Salman Khan as investor and brand ambassador
Chingari, a media super entertainment app today, has announced Salman Khan as global brand ambassador and investor. With Khan as the global brand ambassador and investor, Chingari is looking to build a position as a market leader. 
Evolve Digitas wins the digital and e-commerce mandate for SoulFuel
Evolve Digitas has won the digital mandate for SoulFuel. The account was won following a multi-agency pitch. SoulFuel is a protein supplement brand. The agency's mandate includes building brand awareness, brand communication, developing creative content and social media marketing.