Live blog: News updates - week of 4 January
In the news: Metamorph Communications, Omnicom Media Group, Prose Integrated, Symphony, Team Pumpkin, Hello English
Jan 06, 2021 04:34:00 AM | Gallery | Campaign India Team
Moët Hennessy elevates Ipsita Das
Moët Hennessy India, a part of leading French conglomerate LVMH - Moët Hennessy Louis Vuitton, has elevated Ipsita Das as managing director, India. She will be driving strategic initiatives to grow and strengthen the business of Moët Hennessy brands across the Indian market. She joined the company in 2019 as commercial director. She has also worked with Uber, Maersk and Housing.com.
BuyUCoin assigns PR business to Metamorph Communications
Metamorph Communications has won the PR mandate for BuyUcoin, a crypto wallet and exchange platform. The agency is tasked with driving strategic communication for the brand and its products to deliver key messages across target markets in India, US and South East Asia. Metamorph's responsibilities will also include strategic counselling and planning, and media relations along with amplifying positive stories, crisis management and building an influential community for BuyUcoin.
CPAI retains Prose Integrated as PR and social media agency
The Commodity Participants Association of India (CPAI), a pan-India body of national commodity exchanges and commodities participants, has renewed its communications, public relations (PR) and social media mandate with Prose Integrated. This is the second consecutive year that Prose Integrated has won the CPAI account.
Omnicom Media Group bags Sanofi
French pharmaceuticals giant Sanofi selected Omnicom Media Group as its global media agency outside the US following a six-month review process, sources have told Campaign. The agency group will handle international media buying and planning across Sanofi’s consumer healthcare and pharmaceutical brands via a dedicated Team Sanofi @ Omnicom unit. OMG beat global incumbent Mindshare and IPG Mediabrands. Havas, the incumbent on the North America account, also participated in the pitch. It is not known whether Sanofi has appointed a US media agency.
Symphony's monolith in Ahmedabad
Taking inspiration from the growing popularity of the monolith sculpture, air cooler company Symphony, collaborated with an artist to create a monolith installation at the Symphony Forest Park in Ahmedabad. The steel sculpture was installed last week to promote conservation of nature and wildlife sanctuaries in India, including, Gir National Park and Wildlife Sanctuary – Gujarat. The triangular prism-shaped structure, around seven feet tall, has the latitudes and longitudes of various national parks inscribed on it.
The Malaysian Insurance Institute appoints Team Pumpkin
Team Pumpkin has acquired the digital mandate for the non-profit organisation, The Malaysian Insurance Institute (MII). Established in 1968, MII is a professional body and education institution for the Malaysian insurance industry. The agency's Delhi office has been mandated with strategy and execution to scale up its digital presence.
Hello English elevates Arvind Kumar
Arvind Kumar has been elevated as business head of Hello English app. Hello English is a learning app thta is available in 14 different Indian languages. Kumar had joined the company in 2018 from Sportskeeda.