Live blog: News updates - week of 28 February

In the news: Liqvd Asia, Tata IPL, Usha, Wakefit.co

Mar 03, 2022 07:39:00 AM | Gallery

Live blog: News updates - week of 28 February

Usha International gets Mithali Raj as brand ambassador

Usha International has announced the appointment of cricketer Mithali Raj as its brand ambassador across all product categories. This association with Raj resonates with the brand's 'play' ethos aimed at promoting an active and healthy lifestyle amongst audiences.

Tata IPL gets RuPay as its official partner

The Indian Premier League Governing Council (IPL GC) has announced the appointment of RuPay, as an official partner for Tata IPL. This will be a multi-year partnership deal. IPL will commence on 26 March 2022.

Wakefit.co gets Rashmika Mandanna

Home and sleep solutions brand, Wakefit.co, has roped in actor Rashmika Mandanna as its first brand ambassador. She will be a part of the brand’s upcoming campaigns, aid its brand-building efforts and chart out its growth. Mandanna will also strengthen the company's expansion plans and help penetrate deeper markets across the country.

Liqvd Asia wins Vega’s digital duties

Vega has awarded its digital mandate to Liqvd Asia. The agency will be responsible for leveraging the digital space to optimise the brand’s online visibility and outreach across multiple relevant platforms. Liqvd Asia will also engage with Vega’s customer base and craft social media strategies and campaigns to highlight its innovation and offerings. The account was won post a multi-agency pitch.