Campaign India Team
Dec 27, 2021

Live blog: News updates - week of 27 December

In the news: Chemin Esports, Easemytrip

Chemin Esports gets Trinity Gaming 

 

Chemin Esports has announced the appointment of Trinity Gaming to handle its influencer management mandate. With this association, the agency's mandate includes brand partnerships, content strategy and digital presence for the brand's roster. 

 

Varun Sharma and Vijay Raaz for EaseMyTrip

 

EaseMyTrip has announced the appointment of actors Varun Sharma and Vijay Raaz as brand ambassadors. This is the first time the company has announced brand ambassadors. The duo will feature in a soon-to-be released campaign.

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Moves and wins roundup: Week of 13 Jan

Our weekly roundup of the latest appointments and account wins from Go Zero, ADA partners , Cinépolis, Cielo Ecom and many more.

6 hours ago

Faith meets commerce: Maha Kumbh’s brand opportunity

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.

10 hours ago

Nature takes centre stage in Britannia’s billboard ...

Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.

10 hours ago

Apple Siri settlement: A discretion jolt for ...

Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.