Britannia Industries has rolled out a campaign consisting of two films for its JimJam brand.
The films have been conceptualised by McCann Worldgroup and feature actors Kunal Roy Kapoor and Varun Sharma playing the role of two con men - Jimmy and Jammy.
Vinay Subramanyam, VP - marketing, Britannia Industries, said, "Britannia JimJam is one of Britannia’s most iconic biscuit brands. It is a huge favourite in the minds of consumers and it has been an integral part of growing up for most people. In fact, Britannia Jimjam reminds us not to grow up too much! Kunal Roy Kapoor and Varun Sharma make their debuts as Jimmy and Jammy. They play the role of two very likeable con men who can do whatever it takes to get their hands on Jimjam."
Sambit Mohanty, creative head - South, McCann India, said, "Jim Jam is a hugely popular biscuit with its own fan following and people absolutely worship its taste. This gave us the idea of introducing two lovable rogues Jimmy and Jammy - who would go to any lengths to grab their favourite biscuits. These mad films are about the con jobs they pull for their beloved JimJam!"