Online travel platform EaseMyTrip has rolled out a campaign to highlight the ease and feasibility of booking one’s trip using its platform. The film features actors Varun Sharma and Vijay Raaz who play the customer and the client servicing guy respectively.
The film begins with an ill Sharma calling up a customer care executive he made an online booking with, to cancel his flight for a full refund. Raaz, who plays the client-server on the other end, asks him for his PNR number and tells him the amount that he would be getting back as a refund, post the cancellation fees and the other formalities included. The amount is a fraction of the total ticket cost. When Sharma insists on a full refund, Raaz asks him why he didn’t use EaseMyTrip which provides a free of charge and full-refund medical policy that customers can use on domestic air ticket cancellations caused due to medical emergencies.
Prashant Pitti, CEO and co-founder, EaseMyTrip, said, “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times. We are excited to associate with Varun Sharma and Vijay Raaz who enjoy a unique mass appeal for their impeccable comic timing and incredible versatility. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand's narrative of providing an exceptional and hassle-free booking experience.”
The campaign is being aired across all television and digital platforms and will also be amplified through outdoor and print.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
16 hours ago
Moves from WNS Global Services
17 hours ago
Watch the film conceptualised by DDB Mudra here