Campaign India Team
Jul 05, 2022

Value 360 Communications to handle PR for EaseMyTrip

No multi-agency pitch involved

Value 360 Communications to handle PR for EaseMyTrip
Online travel tech company EaseMyTrip, has assigned Value 360 Communications with its PR duties.  
The agency will be responsible for the brand’s strategic planning and management of all its PR-related activities.  
The account win did not involve a multi-agency pitch and will be handled by Value 360 Communications’ New Delhi and Bengaluru offices. 
Nishant Pitti, CEO and co-founder, EaseMyTrip, said, “Over the past 14 years, EaseMyTrip has taken pride in being a customer-centric company and has focused on efficiently catering to the rising needs of customers and offering a wide range of value-added services- a practice that has remained unhampered during the course of the pandemic as well. We are excited to have Value 360 Communications as our PR firm and confident to achieve new heights with their set of expertise in the field of PR. Together, we aim at creating focused and robust PR campaigns that will help in developing consumer-centric and engaging communications.”
Kunal Kishore, founder and director, Value 360 Communications, said, “We are pleased to begin our alliance with EaseMyTrip for the mandate of Public Relations. EaseMyTrip is a self-made company which completely bootstrapped itself till IPO. They are the pioneers in the online travel industry and are directed to become the only trusted travel company backed with technology. We intend to collaborate for some amazing work together and creating campaigns that are resourceful, innovative, and stimulating and support them to achieve their communication objectives.’’
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.