Online travel tech company EaseMyTrip, has assigned Value 360 Communications with its PR duties.
The agency will be responsible for the brand’s strategic planning and management of all its PR-related activities.
The account win did not involve a multi-agency pitch and will be handled by Value 360 Communications’ New Delhi and Bengaluru offices.
Nishant Pitti, CEO and co-founder, EaseMyTrip, said, “Over the past 14 years, EaseMyTrip has taken pride in being a customer-centric company and has focused on efficiently catering to the rising needs of customers and offering a wide range of value-added services- a practice that has remained unhampered during the course of the pandemic as well. We are excited to have Value 360 Communications as our PR firm and confident to achieve new heights with their set of expertise in the field of PR. Together, we aim at creating focused and robust PR campaigns that will help in developing consumer-centric and engaging communications.”
Kunal Kishore, founder and director, Value 360 Communications, said, “We are pleased to begin our alliance with EaseMyTrip for the mandate of Public Relations. EaseMyTrip is a self-made company which completely bootstrapped itself till IPO. They are the pioneers in the online travel industry and are directed to become the only trusted travel company backed with technology. We intend to collaborate for some amazing work together and creating campaigns that are resourceful, innovative, and stimulating and support them to achieve their communication objectives.’’