Campaign India Team
Feb 21, 2022

Live blog: News updates - week of 21 February

In the news: 0101, 5W1H, Baggit, Quantum, ReshaMandi

Manyavar appoints Infidigit for its SEO duties


Infidigit has bagged the SEO mandate for Manyavar, the Indian ethnic fashion wear under the umbrella of Vedant Fashions. The agency aims to help Manyavar achieve its marketing objectives through organic search engine rankings.


Baggit gets 0101 


Baggit has appointed 0101 for its brand communication duties. The agency will aim to drive business across an omnichannel setup. The 0101 team aspires to spearhead Baggit’s performance through programmatic, social and martech channels. 


Abhishek Kumar joins ReshaMandi 
B2B marketplace ReshaMandi has appointed Abhishek Kumar as SVP - marketing. He will drive the marketing strategy for the company, as well as for the brands under its umbrella. Kumar moves from Edelman, where he was VP- digital. With over 17 years of experience, he has also worked with companies like Aviva Life Insurance, Yahoo!, Radio Mirchi and Ogilvy, among others.
Quantum hires Siddharth Kapur as associate partner in Mumbai
Quantum Consumer Solutions has appointed Siddharth Kapur as associate partner, Mumbai. Kapur has more than 14 years-experience in brand building and consumer strategy across organisations including Tata Motors, Unilever and Danone. In his new role he will be responsible for leading the Mumbai operations.
5W1H bags Eduvanz Financing
5W1H, a marketing and advertising agency launched by Kunal Luhar and Aakash Chatterjee, has won the digital and social media marketing mandate of Eduvanz Financing. The agency will manage creative strategy, social media marketing, e-commerce marketing and SEO for the fintech brand. 
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