Campaign India Team
Dec 17, 2020

Baggit nudges consumers to buy local for an Atmanirbhar Bharat

Watch the film conceptualised by Famous Innovations

Handbag and accessories brand Baggit has unveiled its #BuyIndianBuildIndia social media campaign. The campaign aims to promote an ‘Aatmanirbhar Bharat’, highlighting the domino effect buying local has on several lives. 
Conceptualised by Famous Innovations, the film opens with an exchange between two shoppers. The banter between them highlights the importance of supporting local businesses and brands, in an attempt to revive the Indian economy.
Nina Lekhi, MD and chief design curator, Baggit, said, “Over the last 30 years, Baggit as a brand, has always been 100% ‘Made in India’, and this spirit of nationalism has been ingrained in our ethos, and not only in our beliefs but also in our actions. As Indian brand owners, it is our responsibility to create a culture among users of being proud to own an Indian brand. Through the #BuyIndianBuildIndia campaign, we see this as a small step towards creating a big change. We want to nudge consumers to buy local, support small businesses, and brands that are wholly Indian. Together, we can make a difference, and together, we can see our great nation rise again.” 
Tulika Rungta, business head, Famous Innovations, said “We are delighted to have played a role in closely working with Baggit in bringing to life the #BuyIndianBuildIndia ad campaign. To work on a campaign of national importance is an opportunity that we embrace as an agency and it resonated in this partnership with Baggit. We are confident that this ad campaign will have an impact to bring about a change in society.”
Campaign India

Related Articles

Just Published

8 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

8 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

8 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

8 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion