Baggit nudges consumers to buy local for an Atmanirbhar Bharat

Watch the film conceptualised by Famous Innovations

Dec 16, 2020 08:50:00 PM | Video | Campaign India Team

Handbag and accessories brand Baggit has unveiled its #BuyIndianBuildIndia social media campaign. The campaign aims to promote an ‘Aatmanirbhar Bharat’, highlighting the domino effect buying local has on several lives. 
Conceptualised by Famous Innovations, the film opens with an exchange between two shoppers. The banter between them highlights the importance of supporting local businesses and brands, in an attempt to revive the Indian economy.
Nina Lekhi, MD and chief design curator, Baggit, said, “Over the last 30 years, Baggit as a brand, has always been 100% ‘Made in India’, and this spirit of nationalism has been ingrained in our ethos, and not only in our beliefs but also in our actions. As Indian brand owners, it is our responsibility to create a culture among users of being proud to own an Indian brand. Through the #BuyIndianBuildIndia campaign, we see this as a small step towards creating a big change. We want to nudge consumers to buy local, support small businesses, and brands that are wholly Indian. Together, we can make a difference, and together, we can see our great nation rise again.” 
Tulika Rungta, business head, Famous Innovations, said “We are delighted to have played a role in closely working with Baggit in bringing to life the #BuyIndianBuildIndia ad campaign. To work on a campaign of national importance is an opportunity that we embrace as an agency and it resonated in this partnership with Baggit. We are confident that this ad campaign will have an impact to bring about a change in society.”