Manyavar gets digitally involved with Mirum India and Wunderman Thompson Commerce

Manyavar has entered into a digital partnership with Mirum India and Wunderman Thompson Commerce – part of the WPP Group. 

 

This move is part of the brand’s plans to further strengthen its end-to-end customer experience. 

 

The account was won post a multi-agency pitch. Mirum India will handle the account from it's Mumbai office, whereas Wunderman Thompson Commerce will operate from Delhi. 

 

The partnership aims at helping the brand connect with online and offline users through various channels, via marketing programs, sales CRM and Salesforce Einstein.

 

As part of the mandate, the agencies will bring their salesforce suite capabilities, including Salesforce Commerce Cloud, Salesforce Marketing Cloud, and Salesforce Service Cloud to complete Manyavar’s digital transformation. 

 

Vedant Modi, chief marketing officer, Manyavar, said, “At Manyavar, delivering great customer experience is at the core of everything we do. We are always in pursuit of excellence and aim to set high standards. Onboarding Mirum and Wunderman Thompson Commerce as our digital transformation partners would strengthen our brand and create a rich experience for all our customers.”

 

Mihir Karkare, EVP, Mirum India, said, "We are thrilled to work with one of the biggest and most trusted consumer brands in India. As a consumer-centric brand, Manyavar believes in engaging with its large consumer base using personalised communication across all digital channels. We are looking forward to this omnichannel collaboration. Mirum and Wunderman Thompson Commerce are committed to delivering a consumer-focused solution to Manyavar.”

 

Amit Gupta, managing director, Wunderman Thompson Commerce, added, "Manyavar is a brand which comes with a rich brand legacy. With Wunderman Thompson Commerce’s winning commerce capabilities across digital channels and Mirum's Martech strength, we look forward to enabling the best solutions for Manyavar to enhance their customer experience and positively impact their business. We are delighted to collaborate with them on this journey.”